In recent years, the sales volume of Shangyu fans has generally been on the rise, but a horizontal comparison of the fan consumer market reveals that the sales position of Shangyu fans has begun to change, with the overall sales proportion showing a downward trend. The market share of domestic fans has generally decreased in recent years, while foreign fans have gradually dominated the consumer market, which has inevitably aroused the thinking of Shangyu fan enterprises.

The competition among Shangyu fan enterprises is extremely fierce within the same industry and also in the global fan market. There is fundamentally no comparability between fans manufactured in China and those from Europe and America in terms of general products. Of course, some domestic fans can completely match foreign ones, and even their competitiveness in all aspects far exceeds that of foreign products.

To change this sales pattern, enterprises need to make some self-adjustments. First, change the product positioning. The product positioning of Shangyu fans is generally medium-level, failing to meet the manufacturing requirements of high-end products. Enterprises are required to make improvements in production lines, product performance, and other aspects to adapt to the ever-changing fan market and keep up with the global trend of fan development. Second, change the development mindset of traditional enterprises. Traditional enterprises only pursue production, short-term sales, and profits. To become bigger and stronger, Shangyu fans must consider the long-term development of the industry, change their development mindset, seek new opportunities in production, and explore new ideas.

The sales improvement of Shangyu fans is inseparable from the progress of the products themselves, as well as the innovation and exploration of enterprises.